The Alexandra Institute // About Us // People // Trine Plambech

Trine Plambech

I have an MSc in landscape architecture (cand.hort.arch) from the University of Copenhagen, an MSc in Information Technology with digital design and communication from the IT University of Copenhagen, and a BA in Socio-Economic Planning ( from Roskilde University.

As part of my education, I studied psychology and Human Computer Interaction at Stockholm University. Over the years, I have attended several courses in project management and leadership at DISPUK, among other places (centre for leadership, supervision and psychology).

I work with innovation processes in an interplay among people, IT and nature.

People: I am engaged in how people interact; with each other and with the objects that surround us. How can we understand our lifeworld and motivate behavioural changes, and how can we encourage and facilitate creative processes.

IT: As a specialist in digital design and communication, I am particularly engaged in the experience and usability that users achieve by interacting with different IT-enhanced solutions. For example, how can we use new technology to enable people to pursue ‘the good life’ in everyday moments, strengthen business processes and opportunities, or optimise decision-making in local, regional and global processes?

Nature: I am engaged in nature’s positive impact on humans – for instance how nature can stimulate our creativity. I deal with how to create the smart cities of the future where nature is an integral part – for the benefit of people, climate and the environment. This can for example be achieved through biomimicry that invites nature to join in the process of designing a sustainable ‘green’ technology inspired by nature. 

At the Alexandra Institute I am engaged in user studies and user involvement to develop concepts, technology and services in a smart city context. My projects mainly revolve around nature, sustainability and green energy. Furthermore, I represent the Alexandra Institute in the Smart City network under the Danish Ministry of Housing, Urban and Rural Affairs.

I work with service design and service innovation and am engaged in how small and medium-sized enterprises can maximise their business and strengthen their services to their customers. An example is my involvement in the project Service Innovation Mangement (SIM) – a performance contract in collaboration with the Danish Technological Institute. 

I have contributed to the preparation of the Alexandra Institute’s methods catalogue – a collection of methods developed and deployed by the Alexandra Institute in the context of user-driven innovation.

I have worked at the Alexandra Institute since 2010. From the start and until the spring of 2012, I was project manager of the project Live Well – The Meeting Place. The objective of the project was to create new meeting places that enrich the physical, social and mental health of self-supporting senior citizens. 18 public and private partners conducted a number of thorough user studies, and based on the knowledge acquired, four interesting prototypes were developed. These two videos describe the project and the prototypes.

Before joining the Alexandra Institute in Copenhagen, I was employed with MobilePeople, NOKIA and Crossroads Copenhagen. Here, I worked with project management of cross-organisational projects with special focus on user-driven innovation in interaction design and usability as well as with conceptual development of mobile services, user experience and leadership.

I also like to give talks on these subjects, and once or twice a year I am external examiner at the IT University of Copenhagen in Information Science and Interactive Media.

The projects I work on mainly focus on nature, sustainability and green tech:

In EnergyUserPlus I contribute expertise in user involvement within the energy domain, interaction design, usability and user experience. I also contribute knowledge about energy behavior and how to communicate energy consumption via digital platforms.

I have conducted a user involvement process in collaboration with Successiv and provided new angles to their product BuildScore. The project was funded by the Danish Videnkupon scheme.

Sustainable Transition is a project under the Danish Business Authority that promotes sustainable transition in Danish companies. The Alexandra Institute and Orbicon have analysed corporate approaches to going green. The results are published in a report and in a guideline to companies.

The project Land Art Generator Initiative (LAGI) is a major international art and design competition that invites interdisciplinary teams to design creative, innovative and energy producing public art installations. Apart from being part of the project team and the core group, the Alexandra Institute is to contribute a number of technological solutions to support the dissemination of the project, inform people about sustainable energy solutions and invite citizens to actively participate and make decisions.

I am project manager of URB-Grade – an EU project running for three years. The purpose of the project is to develop an interactive tool that can identify solutions and facilitate decision-making, with the ultimate objective of promoting wider use of sustainable energy in cities.  
In the project Pick your food with the mobile, we develop a mobile application that can help us identify wild edible plants, to mention but a few examples. The project is part of a Nordic tourism project that aims to encourage tourists and citizens to spend time in and make use of the wild Nordic nature.

Concurrent activities:

  • Examiner at the IT University of Copenhagen and Aarhus University.
  • Lecturer on userdriven innovation and service design.
  • Lecturer on the positive qualities of nature and how nature can be incorporated into urban space for the benefit of people, climate and the environment.


My professional competences cover:

  • Project management (cross-organisational and cross-disciplinary projects, idea generation, project management etc.).
  • Leadership (collaboration, problem solution, communication)
  • User-driven innovation (methods, knowledge and analyses, creative processes)
  • User experience (usability, information architecture, interaction design)
  • Mobile and online media (communication, concept development, digital design)
  • Business development (business understanding, strategy, market)
  • Dissemination (talks, lectures, examination)
  • Landscape architecture and green and sustainable cities
  • Health Design (nature’s positive impact on humans)
  • Energy (promotion of sustainable energy solutions)


Springwise: - a collection of new, often quite inspiring business concepts, ideas and innovations from around the world.

IDEO: - inspiring design solutions, methods of innovation and involvement of users, creative processes and offbeat ideas

TED: - lectures on all sorts of interesting topics, products & services given by trendsetting people from all over the world.

Sustainable Cities: - Sustainable Cities™ is a database providing knowledge and inspiration on the sustainable planning of cities and best practise cases from Danish and international cities.

Design Council UK: - a centre of new thinking and insight into new ways to do business.

Methods for user-driven innovation (in Danish only).

Please feel free to contact me for further information and inspiration within my competence field.


Principal Green Urban Designer & Team Leader
+45 30 23 66 22
Njalsgade 76, 3rd floor,
2300 Copenhagen S