The Alexandra Institute // Application Areas // Digital experience design

Digital experience design

Application

Digital experience design

Experiences are increasingly used for adding value to products and services. The experiences contribute to making the customers interested and encourage them to commit themselves. We help to create a complete experience.

Examples of our services in the field of Digital experience design:
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Interactive installations

Interactive installations

Urban development
Experiences
Digital design

It is crucial to us that the integration of IT in the surroundings takes place on the users' premises. Therefore, experiments with software prototypes and spatial installations are preferred working methods.
 

In recent years, several municipalities have created unique and exciting urban spaces through digital urban renewal. Urban spaces that create life and unity and attract both local citizens and visitors. The Municipality of Horsens is actively engaged in creating a modern, efficient and dynamic experience city in cooperation with us. We have developed an interactive swing installation with light and sound effects.

 

We wanted more people in the urban open space, and we achieved this with the amazing interactive swings that attract people of all ages. This means more life, more retail business and satisfied citizens who enjoy being here.
Peter Sørensen, Mayor, Horsens

 

Interactive installations such as swings can help create unique and active areas that attract citizens. The different sounds of the installation contribute to a different atmosphere and environment causing curiosity and surprise. The light produced by the new installation attracts citizens when darkness falls. An effect that makes the place safer and more welcoming.

 

 

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Museums and events

Museums and events

Digital design
Complete customer experience
Communication

Digital technology can be used to activate users and has several advantages. For example storytelling, sensory engagement and conscious or unconscious interaction. We must incorporate digital technology at an early stage, so it becomes an integral part of the exhibitions and the physical space. With Greve Museum we developed an interactive installation allowing the visitors to see, feel and touch history through sound, images and the surroundings. They wanted an exhibition that was more or less "self-explanatory" giving text a minor role and sounds and images a significant role. The exhibition should apply to all age groups and be easily accessible for visitors with different levels of interest in relation to the war history.

 


We have chosen to make use of other information than just texts. We wanted to activate our guests. They should be able to see, sense and touch history through sound, images and the whole setup.
Henriette Buus, Museum Director at Mosede Fort.

 

Contact us to learn how to create exciting and different experiences for your customers by use of digital design!

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Evaluation of tourism attractions

Evaluation of tourism attractions

Observations
Analysis
Anthropological studies

Get an authentic picture of what your guests are talking about, and what they do. We have made assessments of the attractiveness of different tourist destinations such as the open air museum, Hjerl Hede, Strandingsmuseet, AQUA Aquarium & Zoo in Silkeborg and Denmarks oldest limestone mine, Daugbjerg Kalkgruber.

 

Based on our user studies, the four Jutland attractions looked at themselves with fresh eyes and were inspired to actually change the design of their attractions. They discovered that the tourists missed several spots in the exhibition.

 

By means of user surveys, observations and interviews, we have also helped Hjerl Hede, Strandingsmuseet and others in optimising the customer experience. The evaluation is an intensive course, which in a few days gives tourist attractions and museums an insight and understanding of the tourists’ behaviors and attitudes. Our approach is to combine observations and interviews and is a good supplement to the questionnaire responses. It usually reveals surprising new insights and different perspectives that give the attraction a basis for adjustments and improvements.

We are passionate about the successful experience through the interactive installations that we have developed for urban spaces, museums, schools, libraries and sports events.

Experience Design is about how people engage in relation to interactive systems - from a technological, cultural, psychological and economic perspective. Experiences are sensory-based effects that you get when interacting with a product, a service, an event or with people, and which create an emotional impression and a meaningful experience.

We focus on how you can improve the customer experience. Whether you are a museum, a festival or an attraction with success and would like to take this further - or if you are in a situation that requires a significant effort to change direction.

It is crucial to us that the integration of IT in the surroundings takes place on the users' premises. Therefore, experiments with software prototypes and spatial installations are preferred working methods.
 

In recent years, several municipalities have created unique and exciting urban spaces through digital urban renewal. Urban spaces that create life and unity and attract both local citizens and visitors. The Municipality of Horsens is actively engaged in creating a modern, efficient and dynamic experience city in cooperation with us. We have developed an interactive swing installation with light and sound effects.

 

We wanted more people in the urban open space, and we achieved this with the amazing interactive swings that attract people of all ages. This means more life, more retail business and satisfied citizens who enjoy being here.
Peter Sørensen, Mayor, Horsens

 

Interactive installations such as swings can help create unique and active areas that attract citizens. The different sounds of the installation contribute to a different atmosphere and environment causing curiosity and surprise. The light produced by the new installation attracts citizens when darkness falls. An effect that makes the place safer and more welcoming.

 

 

Digital technology can be used to activate users and has several advantages. For example storytelling, sensory engagement and conscious or unconscious interaction. We must incorporate digital technology at an early stage, so it becomes an integral part of the exhibitions and the physical space. With Greve Museum we developed an interactive installation allowing the visitors to see, feel and touch history through sound, images and the surroundings. They wanted an exhibition that was more or less "self-explanatory" giving text a minor role and sounds and images a significant role. The exhibition should apply to all age groups and be easily accessible for visitors with different levels of interest in relation to the war history.

 


We have chosen to make use of other information than just texts. We wanted to activate our guests. They should be able to see, sense and touch history through sound, images and the whole setup.
Henriette Buus, Museum Director at Mosede Fort.

 

Contact us to learn how to create exciting and different experiences for your customers by use of digital design!

Get an authentic picture of what your guests are talking about, and what they do. We have made assessments of the attractiveness of different tourist destinations such as the open air museum, Hjerl Hede, Strandingsmuseet, AQUA Aquarium & Zoo in Silkeborg and Denmarks oldest limestone mine, Daugbjerg Kalkgruber.

 

Based on our user studies, the four Jutland attractions looked at themselves with fresh eyes and were inspired to actually change the design of their attractions. They discovered that the tourists missed several spots in the exhibition.

 

By means of user surveys, observations and interviews, we have also helped Hjerl Hede, Strandingsmuseet and others in optimising the customer experience. The evaluation is an intensive course, which in a few days gives tourist attractions and museums an insight and understanding of the tourists’ behaviors and attitudes. Our approach is to combine observations and interviews and is a good supplement to the questionnaire responses. It usually reveals surprising new insights and different perspectives that give the attraction a basis for adjustments and improvements.

Cases / Interactive installations

Nedenfor kan du se udvalgte cases, som vi har løst inden for ydelset Interactive installations

Cases / Museums and events

Nedenfor kan du se udvalgte cases, som vi har løst inden for ydelset Museums and events

Cases / Evaluation of tourism attractions

Nedenfor kan du se udvalgte cases, som vi har løst inden for ydelset Evaluation of tourism attractions

Do you want to give your customers an exceptional experience?

Contact
Area Manager, Interaction, Professor, PhD
+45 21 49 56 34
See profile
.